On the morning of July 21st, the Chongqing Cultural and Tourism Promotion Brand Slogan Press Conference was held at the Municipal News Release Center. The slogan of Chongqing's cultural and tourism promotion brand has officially become 'Xiongqi Shanshui Xinyun Chongqing'.

It is reported that in order to fully implement the spirit of the Chongqing Cultural Tourism Development Conference, deeply explore the historical and cultural connotations, fully demonstrate the unique charm of the city, comprehensively enhance the brand image of Chongqing's cultural tourism, and empower the high-quality development of Chongqing's cultural tourism, since December last year, the Propaganda Department of the Chongqing Municipal Party Committee and the Chongqing Municipal Commission of Culture and Tourism Development have organized a collection of Chongqing's cultural tourism promotional brand slogans, committed to creating, refining, and screening cultural tourism promotional brand slogans with strong infectivity, affinity, recognition, and dissemination.

After extensive solicitation, multiple rounds of comprehensive sorting, repeated refinement and summarization, and concentrated research and selection, the slogan "Magnificent Mountains and Rivers, New Charm of Chongqing" finally stood out and officially became the slogan of Chongqing's cultural and tourism promotion brand.

This slogan not only embodies the urban characteristics of Chongqing, but also highlights its unique temperament. It is precise, concise, and catchy, with strong Chongqing identification.

The new positioning, requirements, and expectations for the development of Chongqing's cultural and tourism industry are "magnificent mountains and rivers, new charm of Chongqing". The resilience of mountains gives the city a steady foundation, the agility of water nourishes the vitality of urban innovation, the weight of history lays the foundation of culture, and the modern wave drives the city forward, collectively painting a city that people yearn for and dream of.

The magnificent scenery and new charm of Chongqing ", every step is a landscape, and every glance has a new charm. Stay in Chongqing for you, we are waiting for you in Chongqing!